What We
Do

01
Brand Marketing

Strategic planning

Innovative Strategies

There is a significant innovation happening in the digital marketing industry, and digital marketers should be aware and adapt to the latest innovations to stay ahead of the competitors, or they would be lost in the game.

It is pretty essential to be cautious about the latest things that happen around the digital marketing world. Following relevant accounts in the digital marketing niche on Twitter, Facebook and LinkedIn can help digital marketers track the latest innovations.

The most thriving innovation in digital marketing would happen in areas like artificial intelligence because it helps to automate various tasks and use advanced strategies, analytics, and tools to get the expected results.

The fastest way to beat your competitor would be doing a deep competitor analysis and finding the keywords they are ranking for, which would help you know their strategies, and you can try using them to your advantage.

  • Marketing Research
  • Messaging
  • Positioning
  • Persona/Segmentation
  • Portfolio Architecture
  • Influencer Marketing in Social Media Platforms
  • Chatbots
  • Voice search
  • Artificial intelligence
  • User experience
  • Pay per click advertising
  • Personalization
  • Search intent
  • Content Marketing in Digital Marketing

Portfolio Architecture

Architecture portfolios demonstrate your skills and interests in the field of architecture. The architecture projects done by an individual are included in their portfolio, which includes competition entries, academic projects, ideas, or design concepts. The portfolio projects allow you to communicate the type of work you enjoy and want to continue to create. It will be simpler for college admission authorities or employers to understand a person’s area of expertise and work if they can see their architecture portfolio.

  • Marketing Research
  • Positioning
  • Messaging
  • Portfolio Architecture
  • Persona/Segmentation

Messaging

In marketing, the term “messaging” refers to how an organization talks about itself and the value it provides. Related to positioning, messaging is an approved set of key points or messages an organization uses to communicate about something with a target audience.

  • Persona/Segmentation
  • Positioning
  • Marketing Research
  • Messaging
  • Portfolio Architecture
02
Digital Experience

Platform integration

Positioning

More specifically, positioning is the process of creating a specific image of your brand with which your target customers will associate you, thus distinguishing you from your competitors. As Ries & Trout say, “Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect

  • Marketing Research
  • Messaging
  • Positioning
  • Persona/Segmentation
  • Portfolio Architecture

Segmentation

Segmentation is the process of dividing your database into groups based on a single or multiple criteria. As individuals your customers have many characteristics that define them; segmentation allows you to group these people by similar characteristics.

  • Marketing Research
  • Positioning
  • Messaging
  • Portfolio Architecture
  • Persona/Segmentation

Portfolio Architecture

Architecture portfolios demonstrate your skills and interests in the field of architecture. The architecture projects done by an individual are included in their portfolio, which includes competition entries, academic projects, ideas, or design concepts. 

  • Persona/Segmentation
  • Positioning
  • Marketing Research
  • Messaging
  • Portfolio Architecture
03
Data Science

Data platforms

Business Intelligence

A business intelligence (BI) platform is technology that helps businesses gather, understand, and visualize their data. It serves as the backbone of a company’s business intelligence strategy, which is how a company uses information to make better decisions.

  • Marketing Research
  • Messaging
  • Positioning
  • Persona/Segmentation
  • Portfolio Architecture

Data Strategy

 A data strategy helps ensure data meets the required quality standards so businesses can adopt new technologies and data models with confidence.

  • Persona/Segmentation
  • Positioning
  • Marketing Research
  • Messaging
  • Portfolio Architecture

Data Modeling

Data modeling is the process of creating a visual representation of data flows to connect the dots between structures and data points. It shows the data types the system contains, the relationship between analyzed data types, the attributes and formats, and the way the data can be organized and grouped. This allows marketers to understand the data flow, analyze customer data for trends and patterns, and gain real-time insights on the best marketing campaigns for their customers.

  • Marketing Research
  • Positioning
  • Messaging
  • Portfolio Architecture
  • Persona/Segmentation